From Avolites.com:

For thousands of years, men have tried to understand the rules when dealing with women. Finally, this merit - demerit guide will help you to understand just how it works. Remember, in the world of romance, one single rule applies: Make the woman happy.

Do something she likes, and you get points.
Do something she dislikes and points are subtracted.
You don't get any points for doing something she expects.
Sorry, that's the way the game is played.
( Here is a guide to the points system: )